シンガポールのお洒落な雑誌や、影響力の高いだろうと思われる媒体に広告を出したいと考えています。そしてあわよくば取り上げてもらいたい!と模索しています。
先ずは媒体の調査、配布数、イイね数、広告掲載費用などを調べてみました。

 

 The Business Times

Classification
Print and Online

No. of Subscription (approx.)
Print   : 29,200
Online : 18,500
Total   :
47,700

Remarks
cover Singapore’s business and financial news and major & the latest  international news

というわけでこのように色々調べたのですが、綺麗にまとめるまで少しお時間下さい。

No. プレス名 Classification Remarks No. of Subscription (approx.)
1 Business Times Newspaper

(print and online)

cover Singapore’s business and financial news and major & the latest  international news print: 29,200

online: 18,500

total: 47,700

2 The Straits Times/ The Sunday Times Local News paper

(print and online)

One of the most popular newspapers in singapore for the latest news. The paper itself is published in five segments: the main section focuses on Asian and international news, with sub-sections of columns and editorials and the Forum Page (letters to the press). The Home section focuses on local news with 5 weekly sections, Education on Monday, Mind and Body on Tuesday, Digital on Wednesday, Community on Thursday and Science on Friday. The sports and finance pages, are separated into a different section themselves. There is a classified ads and job listing section, followed by a separate lifestyle, Style, entertainment and the arts section that is titled “Life!”. print: 304,300

online: 177,400

total: 481,700

3 TODAY Local News paper (print and online) TODAY is distributed to selected homes upon subscription and for free at MRT stations, bus interchanges, selected food and beverage outlets, shopping malls among other public areas during the morning rush hour 635k facebook likes

approx 300,000 subs

4 Lianhe Zabao (morning paper) Local News paper (print and online)

Chinese language

a serious broadsheet with extensive local news coverage while international news tend to be largely centered on the East Asia region. especially China. Zaobao has an extensive East Asian correspondent network spanning Beijing, Chongqing, Shanghai, Guangzhou, Hong Kong, Taipei, Seoul and Tokyo. It is the only Chinese-language morning daily in Singapore. print: 148,600

online: 39,300

total: 187,900

5 Lianhe Wanbao (evening paper) Local News paper (print and online)

Chinese language

covers local and entertainment news with minimal international coverage print: 82,500

online: 9,100

total: 91,600

6 The New Paper /

The New Paper Sunday

(print and online)

Local News paper The New Paper targets readers with more eye-catching tabloid journalism featuring sensationalist headlines. It tends to focus on local human-interest stories, with extensive sections on entertainment, fashion and sports. There is, in comparison with The Straits Times, very little coverage of international news. print: 70,200

online: 40,400

total: 110,600

7 Shin Min Daily news Local News paper

Chinese language

a tabloid-style paper focused on entertainment and local news with sensationalised headlines 120,200
8 Women’s weekly Magazine (print and online) Woman’s Weekly focuses on the home, family and lives of grown-up women, providing them with health advice and hints on how to feel good at any age. Featuring beauty and fashion advice which is age-relevant, it aims to give women the confidence to experiment by adapting the latest trends to suit them. print: 65,000

online: 25,000

total: 90,000

9 Female Magazine Female delivers the most cutting-edge looks from the fashion capitals of the world, and profiles exciting local and international designers, cool hunters and tastemakers. It also breaks the latest beauty news, from the most revolutionary products and services to the most up-to-the-minute trends. offers coverage on the world of design, art and pop culture. print: 80,000
10 Cleo Magazine Aimed at spirited and spontaneous young women with discretionary spending power, CLEO is the “road map” for young people confronting the first major decisions of their lives (20+ year olds) print: 58,000
11 Her world Magazine Her World equips today’s female achiever with information she can use – on fashion and beauty, women’s issues, career, health, relationships and lifestyle trends. print: 128,000
12 Cosmopolitan Magazine (print and online) One of the most visited sites in singapore. Cosmopolitan is one of the best-selling young women’s magazine and they deliver the latest news on men and love, sex, fashion and beauty, women’s health and self-improvement, and entertainment (celebrity gossip). 63 editions published in over 100 countries, reaching 78 million readers worldwide in 35 languages
13 Harper’s BAZAAR Magazine covers all aspects of contemporary life through a diverse array of articles, blending intelligent comment and stimulating features with outstanding photography, glamour and informed round-ups of the best in fashion, accessories, health and beauty, restaurants, travel, the arts and interior design. BAZAAR´s consumer authority attracts prestigious brand marketers and passionate readers who are the current and future influences of modern style. print: 18,000
14 Men’s health Magazine (print and online) covers men’s fitness, health, sex and relationships, grooming and style, with 40 editions in 47 countries.  it is singapore’s no.1 men’s magazine 62,000
15 The smart local Online website
www. thesmartlocal.com
Online travel and lifestyle website. They provide information on what to do inside and outside of Singapore, be it food reviews, entertainment, arts and culture or travel ideas. It is a one-stop hyper-local portal for Singaporeans to easily obtain information about the happenings in the city. http://thesmartlocal.com/read/advertise-with-thesmartlocal
16 Herworld Plus Online website Online lifestyle, fashion, news site for women. It is the site to go to for information on shopping, fashion and beauty trends for women in Singapore.
17 Expat Living Singapore Magazine (print and online) top 5 in providing the guide to living in singapore, whether for expatriates or tourists.

Information ranging from plays, concerts and exhibitions to best restaurants to dine at.

print: 18,000
18 Asiaone Website top 4 ranking for local sites. AsiaOne has a huge network of portals that covers multiple niches from motoring to beauty to health. Their content is free to access so more traffic then straits times website.

シンガポールでの広告費用

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